Weaknesses of Indonesian Tourism: Coordination and Branding
Weaknesses of Indonesian Tourism: Coordination and Branding
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JAKARTA - One of the weaknesses of tourism development in Indonesia is the lack of coordination among ministries/state institutions.
"Everybody should sit together to make a deal," said Head of Regional Regulation Sub-division 2, Directorate General of Regional Autonomy Ministry of Home Affairs (Kemendagri), Nurbowo when launching World Tourism Park (WTP) Forum logo in Jakarta, Tuesday (15/8).
Therefore, Nurbowo hoped WTP Forum could become a bridge to synergize coordination between ministries/state institutions and all stakeholders of tourism development in Indonesia.
One form of lack of coordination is recognized Chief Executive Officer CEO of WTP Forum, Daniel Kumendong. He said that the postponement of the WTP Forum 2017 became November 2017 due to lack of coordination.
"Actually, WTP event is on August 22nd with the sources we have invited, but when we coordinate with the Ministry of Home Affairs, in this case the Regional Development Development (Bangda) they propose to resign first," said Daniel.
Explained Daniel, the WTP Forum is a forum initiated by the WTP Foundation as a step to unite the support of all Indonesian people into one big vision of Indonesia as a World Tourism Park and the only largest and most comprehensive in the world.
"The symbol consists of four white ribbons and five red ribbon that unite to form a flame of fire that describes the growing spirit of building from all the people who are in the region to take advantage of all the potential of regional tourism to become the strength of Indonesia's economy in the world," said Daniel.
He added, the weakness of Indonesia's tourism development also in less of tourist branding.
"Singapore does not really have a good tourism product, but it's a lot to visit. Malaysia, the branding of tourist destinations is very good. Indonesia should imitate it to be more and more visited by foreign tourists," he said.
One way to make the packaging of tourist destinations become more interesting, continued Daniel, through the branding Indonesia as World Tourism Park. With this branding, Daniel optimistic that Indonesia's tourism can be widely known to the international world.
"We will prepare a declaration at the World Tourism Park (WTP) Forum, where the central and local governments will gather to jointly declare it in November," he explained.
"Everybody should sit together to make a deal," said Head of Regional Regulation Sub-division 2, Directorate General of Regional Autonomy Ministry of Home Affairs (Kemendagri), Nurbowo when launching World Tourism Park (WTP) Forum logo in Jakarta, Tuesday (15/8).
Therefore, Nurbowo hoped WTP Forum could become a bridge to synergize coordination between ministries/state institutions and all stakeholders of tourism development in Indonesia.
One form of lack of coordination is recognized Chief Executive Officer CEO of WTP Forum, Daniel Kumendong. He said that the postponement of the WTP Forum 2017 became November 2017 due to lack of coordination.
"Actually, WTP event is on August 22nd with the sources we have invited, but when we coordinate with the Ministry of Home Affairs, in this case the Regional Development Development (Bangda) they propose to resign first," said Daniel.
Explained Daniel, the WTP Forum is a forum initiated by the WTP Foundation as a step to unite the support of all Indonesian people into one big vision of Indonesia as a World Tourism Park and the only largest and most comprehensive in the world.
"The symbol consists of four white ribbons and five red ribbon that unite to form a flame of fire that describes the growing spirit of building from all the people who are in the region to take advantage of all the potential of regional tourism to become the strength of Indonesia's economy in the world," said Daniel.
He added, the weakness of Indonesia's tourism development also in less of tourist branding.
"Singapore does not really have a good tourism product, but it's a lot to visit. Malaysia, the branding of tourist destinations is very good. Indonesia should imitate it to be more and more visited by foreign tourists," he said.
One way to make the packaging of tourist destinations become more interesting, continued Daniel, through the branding Indonesia as World Tourism Park. With this branding, Daniel optimistic that Indonesia's tourism can be widely known to the international world.
"We will prepare a declaration at the World Tourism Park (WTP) Forum, where the central and local governments will gather to jointly declare it in November," he explained.
(rnz)
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