Little Bandung Offers Local Products Abroad

BANDUNG - City Government (Pemkot) Bandung is trying to make new innovations to maximize the marketing of local products Bandung. One of them came with a marketing concept called Little Bandung.

With Little Bandung, local produce in the future can be presented in the city of the big cities of the world. Little Bandung is also expected to become an iconic brand in Bandung product introduction.

"So if you remember Little Bandung, it will remind you of Bandung's products," said Mayor of Bandung, Ridwan Kamil, Saturday (21/11/2015).

There are three concepts offered Little Bandung, among others. First, Little Bandung Space for stores or boutiques that opens in major cities overseas. Second, Little Bandung Wall for Bandung's original product information that will be attached on the restaurant's wall overseas. The last is Little Bandung Mobile for Bandung's products exhibition from city to city globally.

"That is the spirit of the Bandung municipal government in order to promote not only local in Singapore but also nationwide and even abroad," said Ridwan.

The Little Bandung Mobile had already been launched in Kuala Lumpur yesterday.

"Dreams to bring Bandung's creative products to the entire world has come true. Starting from Kuala Lumpur yesterday. Hopefully, it will be worldwide someday. Amen," said mayor who is used to be referenced as Kang Emil.