Vogue Brazil 'Amputated' Models in 2106 Rio Paralympics Campaign

RIO DE JANEIRO - Intends to campaign but instead condemnation. This are happened to Vogue Brazil which slammed for using able bodied actors to promote the 2016 Paralympics and Photoshopping in their disabilities.

The campaign featured actors Cleo Pires and Paulo Vilhena, ambassadors for the Brazilian Paralympic Committee (CPB).

But the mag edited the images to include the disabilities Paralympic table tennis player Bruna Alexandre, who had her right arm amputated at three months, and sitting volleyball player Renato Leite, who has a prosthetic leg.

The high end fashion mag ran the poster under the headline “We are all Paralympians”. And the internet wasn’t happy.

Their campaign backfired spectacularly as the baffled social media users and disability charities slammed the images for not featuring either real Paralympians or disabled models.

“We need to end Vogue. This s**t is out of control, they’re pathetic now. They are not disabled,” a user called K said.

Beth Elderkin wrote: “Brazilian @Vogue took able-bodied models and Photoshopped disabilities onto them, because reasons.”

Richard Lane, of disablility charity Scope said: “Hard to understand why Vogue Brazil felt the need to use models who aren’t disabled in Paralympic shoot.”

Natalio Belizario, of the feminist site Lado M, said: “There’s no shortage of disabled people to take the place of spokesperson in these adverts and show society that yes, they exist and they deserve as much space in the media as us.

“No, we are not all Paralympians. We still do not understand the reality of people with disabilities.