Make Up Artist Community Become 'Weapon' for This Cosmetic Product
Make Up Artist Community Become 'Weapon' for This Cosmetic Product
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JAKARTA - The effectiveness of social media in supporting digital marketing strategy is no doubt. But it for PT Gautama Indah Perkasa does not stop with social media for marketing a number of brands of cosmetic products, Elizabeth Helen and Ranikone. They also trying to get closer to the makeup artists community.
"We regularly meet them, together with Akbar who becomes Ambassador Henna, we are road show to the communities," said Marketing Communication PT Gautama Indah Perkasa, Ririn Puspita in Jakarta, Friday (13/10).
To expand the consumer cosmetic products, it also implemented a soft selling strategy that is considered more effective to win the hearts of consumers than the hard selling strategy in social media.
"Therefore, in a certain time we can post tips and tricks, proifl about today's women who have more value. The figure of women achievers but can still look beautiful and so on. So do not always peel about the product. We avoid hard selling, because we want to focus on branding and achieve awareness first," she said.
The strategy was also done when company participated in the exhibition event. Proven soft selling strategy applied at exhibitions such as Cosmo Beaute 2017 it can reach more business opportunities through business to business meetings with new business partners.
In implementing the digital marketing strategy, it frees the team to create new concepts and approaches, but with consideration of inputs provided by the principal of its cosmetic brand.
"Our digital marketing team is assisted by the principals to be creative, to convey the concept they are proposing.We also use the special moments such as religious festivals like Id Fitr to boost brand awareness," said Ririn.
For note, PT Gautama Indah Perkasa has just launched a series of Elizabeth Helen cosmetic products with new products including Lip Color Blush On Lip Gloss and Loose Powder Liquid Make Up Compact Powder.
In total there are six new product line ups introduced at Cosmobeaute 2017 after having successfully worked on the market with three product line ups. These products are imported from the principals in Saudi Arabia.
Previously, the company successfully marketed Ranikone, a body decoration products imported from Pakistan. The latest series of body decoration products that are presented include a series of nail decoration products and palm decorations with more color choices.
"We regularly meet them, together with Akbar who becomes Ambassador Henna, we are road show to the communities," said Marketing Communication PT Gautama Indah Perkasa, Ririn Puspita in Jakarta, Friday (13/10).
To expand the consumer cosmetic products, it also implemented a soft selling strategy that is considered more effective to win the hearts of consumers than the hard selling strategy in social media.
"Therefore, in a certain time we can post tips and tricks, proifl about today's women who have more value. The figure of women achievers but can still look beautiful and so on. So do not always peel about the product. We avoid hard selling, because we want to focus on branding and achieve awareness first," she said.
The strategy was also done when company participated in the exhibition event. Proven soft selling strategy applied at exhibitions such as Cosmo Beaute 2017 it can reach more business opportunities through business to business meetings with new business partners.
In implementing the digital marketing strategy, it frees the team to create new concepts and approaches, but with consideration of inputs provided by the principal of its cosmetic brand.
"Our digital marketing team is assisted by the principals to be creative, to convey the concept they are proposing.We also use the special moments such as religious festivals like Id Fitr to boost brand awareness," said Ririn.
For note, PT Gautama Indah Perkasa has just launched a series of Elizabeth Helen cosmetic products with new products including Lip Color Blush On Lip Gloss and Loose Powder Liquid Make Up Compact Powder.
In total there are six new product line ups introduced at Cosmobeaute 2017 after having successfully worked on the market with three product line ups. These products are imported from the principals in Saudi Arabia.
Previously, the company successfully marketed Ranikone, a body decoration products imported from Pakistan. The latest series of body decoration products that are presented include a series of nail decoration products and palm decorations with more color choices.
(rnz)
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