This Way to 'Whispering' Batik Soul with Social Entrepreneurship
This Way to 'Whispering' Batik Soul with Social Entrepreneurship
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JAKARTA - Popular trend of wearing batik be increasingly post UNESCO recognized this as a result of Indonesian culture. It also makes batik producers continue to emerge. One of them is Batik Berbisik.
Present coincide with National Batik Day, Batik Berbisik attempt helped preserve and develop the culture of Indonesian batik. This unique name of product itself was born from idea of Aidil Muchammad as the founder.
"The philosophy of the 'Whispering' words that share the inspiration and action," said Aidil when launching Batik Berbisih store in Jakarta, recently.
In terms of product, Batik Whispering provides a variety of motifs from all regions of Indonesia. Goods sold are directly from the original batik artisans. Various types of batik, write, or in combination, are available in the form of fabric and clothing products.
One of the uniqueness is Batik Berbisik development strategy. Store who wearing 'Jelajah Batik Negeri' motto developed with the concept of Social Entrepreneurship which cooperated with Cinta Amal Foundation which run by actor, Tommy Kurniawan.
Aidil said, from the plunge it into batik artisans in various regions of Indonesia, there are two things that make them difficult to grow. That is the capital and management in product development sector. Starting from the presentation and marketing.
"For their technical skills (artisans), already has the capacity and capability are qualified. But they do not understand how to sell and develop the product. Because it, together Cinta Amal Foundation we work together to provide assistance," said Aidil.
Present coincide with National Batik Day, Batik Berbisik attempt helped preserve and develop the culture of Indonesian batik. This unique name of product itself was born from idea of Aidil Muchammad as the founder.
"The philosophy of the 'Whispering' words that share the inspiration and action," said Aidil when launching Batik Berbisih store in Jakarta, recently.
In terms of product, Batik Whispering provides a variety of motifs from all regions of Indonesia. Goods sold are directly from the original batik artisans. Various types of batik, write, or in combination, are available in the form of fabric and clothing products.
One of the uniqueness is Batik Berbisik development strategy. Store who wearing 'Jelajah Batik Negeri' motto developed with the concept of Social Entrepreneurship which cooperated with Cinta Amal Foundation which run by actor, Tommy Kurniawan.
Aidil said, from the plunge it into batik artisans in various regions of Indonesia, there are two things that make them difficult to grow. That is the capital and management in product development sector. Starting from the presentation and marketing.
"For their technical skills (artisans), already has the capacity and capability are qualified. But they do not understand how to sell and develop the product. Because it, together Cinta Amal Foundation we work together to provide assistance," said Aidil.
(rnz)
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