See How to 'Fishing' The Experiencing in Jewelry Business
See How to 'Fishing' The Experiencing in Jewelry Business
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JAKARTA - The jewelry industry today should not be done in a conventional manner. The jewelry industry as well as the fashion industry which always changing at the times. Therefore, there must always be a new trend that became the target of jewelry lovers every year.
On this basis, Jewels Emporium seeks to present the latest trends, the most complete and leading in quality and price.
"I assume, businesses like this should not be done again in a conventional manner, but should always be creative and full of innovation. As this moment, I want visitors to get experiencing through promotional programs that I run," said Endang Thamrin, co founder Emporium Jewels at Grand Launching Emporium Jewels in Jakarta, recently.
This creative and innovative side is done by Endang as one way in marketing strategies. He dared to offer one day half price in Grand Launching Emporium Jewels. Not only that, Emporium Jewels will also donate Rp100 thousand of each diamond transaction from 4 September to the end of November to be donated to the Indonesian Cervical Cancer Foundation.
"This concepts are not easy. There are thought to be doing it, but never implemented, and I'd like to implement a concept like this," said this successor in family business that started at 1979.
Talk about the rise of online shopping trends, Endang seen has not been a significant influence in the jewelry business. Even so, he admitted prepared online shopping program later if the trend has been led there.
"Jewelry is the tertiary needs, so consumers still have to see the goods. Due to related tastes of consumer. But in the future, I see had chance towards to online shopping. I've prepared that way," explained Endang.
![See How to 'Fishing' The Experiencing in Jewelry Business]()
Meanwhile talk about jewelery trends this year, Endang see jewelry lovers still love the diverse designs and various types of rocks.
"This year, consumers still prefer the diversity of designs and stones. For model, back on the tastes and needs, if the party is certainly glamorous and simple for everyday wear," said Endang.
He added that these models can be realized in form of bracelets, rings, pendants, and earrings. While other models will be the trend, like the lotus variant or elite lady. This model is designed with beautiful ornaments which interesting when viewed.
"I always position myself as a consumer. Because of that, I can understand what consumers desire," he concluded.
On this basis, Jewels Emporium seeks to present the latest trends, the most complete and leading in quality and price.
"I assume, businesses like this should not be done again in a conventional manner, but should always be creative and full of innovation. As this moment, I want visitors to get experiencing through promotional programs that I run," said Endang Thamrin, co founder Emporium Jewels at Grand Launching Emporium Jewels in Jakarta, recently.
This creative and innovative side is done by Endang as one way in marketing strategies. He dared to offer one day half price in Grand Launching Emporium Jewels. Not only that, Emporium Jewels will also donate Rp100 thousand of each diamond transaction from 4 September to the end of November to be donated to the Indonesian Cervical Cancer Foundation.
"This concepts are not easy. There are thought to be doing it, but never implemented, and I'd like to implement a concept like this," said this successor in family business that started at 1979.
Talk about the rise of online shopping trends, Endang seen has not been a significant influence in the jewelry business. Even so, he admitted prepared online shopping program later if the trend has been led there.
"Jewelry is the tertiary needs, so consumers still have to see the goods. Due to related tastes of consumer. But in the future, I see had chance towards to online shopping. I've prepared that way," explained Endang.
Meanwhile talk about jewelery trends this year, Endang see jewelry lovers still love the diverse designs and various types of rocks.
"This year, consumers still prefer the diversity of designs and stones. For model, back on the tastes and needs, if the party is certainly glamorous and simple for everyday wear," said Endang.
He added that these models can be realized in form of bracelets, rings, pendants, and earrings. While other models will be the trend, like the lotus variant or elite lady. This model is designed with beautiful ornaments which interesting when viewed.
"I always position myself as a consumer. Because of that, I can understand what consumers desire," he concluded.
(rnz)
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