See How to Generate The Triumph of Jepara Furniture Again
See How to Generate The Triumph of Jepara Furniture Again
A
A
A
JAKARTA - 1998 is a milestone in the heyday of Jepara furniture product marketing. When most entrepreneurs screaming from the financial crisis, precisely Jepara wash a dollar.
But it does not happen again this time. Jepara furniture business stagnant, even declining. Echoes of Jepara furniture was not as good as the '90s.
"In the prime, in Jepara until a 'war of dollar '. Admirers of wood carving furniture hunting to Jepara," said Chaerul Mushonif, one of Jepara furniture entrepreneur in Jakarta, recently.
Man who owners Jepara furniture business titled PT Chas view, there are several factors that cause Jepara furniture business is no longer powerful.
"At present, there is unfair competition in the form of standard prices. Not to mention problems of Human Resources (HR) in management is still lacking. But they have skills in furniture making and carving are very high," he explained.
Because management of HR in the low earlier, added Chaerul, so many errors in the calculation of job costing furniture products.
"Most of the marketing and sale of Jepara furniture controlled by outside employers. Many foreign nationals who became Jepara furniture businessman," he explained again.
He had a suggestion to rebuild the glory of Jepara furniture.
"It needs a HR capacity building for up grade the entrepreneurship of Jepara furniture bussinesman. This is in order to stem the Jepara furniture marketing that is currently controlled by brokers from outside Jepara," he said.
The man who maintained close relationships with the bin Laden family, billionaire Saudi Arabia is also advised entrepreneurs to Jepara furniture did not hesitate to do promotion and exhibition of its products.
"The initiative of Jepara furniture entrepreneurs in terms of promotion and marketing of furniture products is still low, so there are many who rely on orders. Do not feel the exhibition as a waste of costs, but rather it is an investment," said the businessman who had wandered into the Middle East and Southeast Asia in marketing this furniture products.
But it does not happen again this time. Jepara furniture business stagnant, even declining. Echoes of Jepara furniture was not as good as the '90s.
"In the prime, in Jepara until a 'war of dollar '. Admirers of wood carving furniture hunting to Jepara," said Chaerul Mushonif, one of Jepara furniture entrepreneur in Jakarta, recently.
Man who owners Jepara furniture business titled PT Chas view, there are several factors that cause Jepara furniture business is no longer powerful.
"At present, there is unfair competition in the form of standard prices. Not to mention problems of Human Resources (HR) in management is still lacking. But they have skills in furniture making and carving are very high," he explained.
Because management of HR in the low earlier, added Chaerul, so many errors in the calculation of job costing furniture products.
"Most of the marketing and sale of Jepara furniture controlled by outside employers. Many foreign nationals who became Jepara furniture businessman," he explained again.
He had a suggestion to rebuild the glory of Jepara furniture.
"It needs a HR capacity building for up grade the entrepreneurship of Jepara furniture bussinesman. This is in order to stem the Jepara furniture marketing that is currently controlled by brokers from outside Jepara," he said.
The man who maintained close relationships with the bin Laden family, billionaire Saudi Arabia is also advised entrepreneurs to Jepara furniture did not hesitate to do promotion and exhibition of its products.
"The initiative of Jepara furniture entrepreneurs in terms of promotion and marketing of furniture products is still low, so there are many who rely on orders. Do not feel the exhibition as a waste of costs, but rather it is an investment," said the businessman who had wandered into the Middle East and Southeast Asia in marketing this furniture products.
(rnz)
Explore More